Part of our role at the agency is to create strategies for our clients to achieve effective conversions in their digital businesses. One of our main objectives is to achieve a high return on investment that allows the companies in our charge to optimize their budgets and achieve their established goals through different strategies, including traffic and web positioning, among these strategies we consider three fundamental, depending on the needs and current situation of the business:
- Seo
- Sem
- Social Ads
The Seo, making your business visible to Google (and the world)
Search Engine Optimization is the set of actions that make it possible for your website to be displayed in search engines. It is a discipline that constantly changes and requires a lot of analysis and implementation to maintain and achieve consistent results. Bringing traffic (visits) to your business page and being able to convert (sell) organically (free) is something you have to start creating from now on, analyzing how you should show yourself in search results, from YouTube to Google My Bussines, to Rich Snippets or featured snippets.
SEM, the other part of web traffic.
SEM is the opposite of SEO. This type of strategy creates paid ads in Google Ads so that your company’s services or products appear at the top of search results using different ad formats. This option is good if we want immediate results – positioning in these cases is a matter of minutes – unlike SEO, where results can take months.
Social Ads, the social networks at your service.
We also mention social networks to bring traffic to your business as there are specific campaigns for this purpose, campaigns that are part of a process to achieve important results. It’s also possible to position your business’ Facebook page on Google, a resource of great potential for your brand.
Is your business already listed on Google? Write to us, we would like to know a little more about your company and know how to help you.
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