What is Digital Marketing?
What is Digital Marketing?
Hello again! We know very well that this is an issue that by simply placing the keywords “Digital Marketing” in google search engine, it will show you a infinity of results of websites that talk about it, advertising agencies that offer these services or simply experts (and it is also valid to say that also of inexperienced people) that write their knowledge about it.
This time, we don’t want to define the concept of Digital Marketing as such because obviously we all know what it is, but do we really understand in depth how far it goes? In this article, we want you to understand the potential and reach, if we dare to invest in this beautiful world of digital and technology.
To talk about Digital Marketing is also to talk about technology, because many strategies that are proposed, need of technological resources that help us to achieve our goals. Like any Marketing Plan, digital goes beyond just advertising, many companies focus on advertising on social media (or just Facebook). But no, Digital Marketing goes much further.
A good Digital Marketing plan must have a structure already established by the world’s largest marketers. All efforts in the digital world must support a business objective. That is why before putting action on any tactic, strategies must be established and so the KPIs that will be measured to have control of the budget invested.
What are the scopes of Digital Marketing?
Based on the concept of Marketing, marketing is a set of processes for creating, communicating, delivering and changing offers that have value to consumers, customers, associates and companies in general. Digital Marketing are strategies, techniques and practices that have as their main objective, to add value to certain brands or products in order to attach greater importance for a given target. All this, using as main vehicles: the Internet and Technology.
The most interesting thing is that all the efforts of Digital Marketing lead us to have data, which, in turn, can be analyzed and make much more accurate and measurable decisions. Many companies, advertising agencies and entrepreneurs are betting on Digital Marketing as a solution and alternative to new industry trends.
Is Digital Marketing cheaper than Traditional Marketing?
This is a very misconception that many people have, Digital Marketing is not a more economical solution, it is a solution that efficientizes resources and delivers tangible and measurable results.
Many companies are willing to invest thousands of dollars in traditional advertising but invest very little in digital advertising, why does the trend of investing in traditional advertising continue?
So we encourage you to join these new ways of doing Marketing, new ways to make sales, but above all, new ways to generate ROI.
Digital Marketing specialist
No Comments